In 2015 dermatologicals is expected to record a good performance, mainly driven by medicated shampoos and vaginal antifungals sales. Dermatologicals is one of the most competitive and dynamic categories in OTC. This is due to product innovations and developments, accompanied by strong promotion and communication strategies made by multinational companies.
The high competitiveness in dermatologicals is driven by multinational companies. They bring innovations to the local market supported with strong advertising investment.
Skin health is directly linked with personal health and appearance; for this reason dermatologicals remains an area of growing concern in the local market.
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Uruguay with research from Euromonitor's team of in-country analysts.
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