Market Report, "Sleep Aids in Slovakia", published

Sleep aids see little interest from Slovakian consumers. Many simply accept sleep problems as a temporary issue and do not use any treatments at all. For chronic sleep problems, consumers are meanwhile more likely to visit a doctor and opt for Rx products. Many regard OTC sleep aids as largely ineffective.

Competitive Landscape

Sandoz is a strong leader in sleep aids and accounted for 47% value share in 2015. Sandoz benefits from relatively wide consumer awareness of its Persen and Persen Forte brands, which are regarded as having minimal side effects on the human body. However, Sandoz also saw the sharpest drop in value share among the leading players in 2015, with a decline of seven percentage points. This was chiefly due to the withdrawal of its Sanason brand in the year, with the company opting to refocus on its core Persen range due to declining sales for Sanason.

Industry Prospects

Sleep aids will continue to suffer due to a lack of marketing support and product innovations in the forecast period. Sales are also expected to be eroded by consumers seeking more natural alternatives such as herbal teas. Indeed, a growing number of consumers will seek to tackle sleep problems via lifestyle and dietary changes, thus aiming to reduce their stress levels rather than relying on sleep aids. Those that are seeking medicinal treatment will meanwhile be more likely to opt for Rx remedies, which are regarded as considerably more effective in comparison to OTC alternatives.

Full Report Details at
- http://www.fastmr.com/prod/1082412_sleep_aids_slovakia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sleep Aids in Slovakia?
* What are the major brands in Slovakia?
* What is the market size of Sleep Aids in Slovakia?
* What are the major brands in Slovakia?
* Do herbal/traditional brands like Passiflora or Dormiplant available?

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