"NRT Smoking Cessation Aids in Norway" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Dec 09 2015

NRT smoking cessation aids in 2015 continued to be influenced by various anti-smoking regulations, pricing and social stigma. Smoking continued to be illegal in public and work places, while the average price of a packet of cigarettes is now above NOK100. Since early 2014, it is no longer legal to sell cigarettes in 10-stick packs, thus making smoking more expensive for even the most casual smoker. Social stigma continued to also play a role, with people increasingly uncomfortable smoking in front of others, especially as the effects of passive smoking are now so well-known. The number of smokers in Norway dropped to 539,000 in 2014 representing a decline of 2% on the previous year. All of these factors have been crucial to the continued strong performance of NRT smoking cessation aids.

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Competitive Landscape

Johnson & Johnson Consumer Nordic remained the leading player in NRT smoking cessation aids in 2015 with sales of NOK198 million and a value share of 55%. The company’s sales derived from its Nicorette brand, which continued to perform well in most categories, particularly NRT gum, in which it grew its value share by seven percentage points to 58%. After many years in the marketplace, the Nicorette brand is synonymous with these kinds of products and continues to benefit greatly from a high level of brand recognition.

Industry Prospects

The total number of smokers in Norway is expected to continue to fall over the forecast period, dropping to 403,000 by 2020. This is set to be a total drop of just under 10% as regulatory and social pressures will continue to convince Norwegians that smoking is a negative and destructive pastime. While the rate of people quitting is good news for manufacturers of NRT smoking cessation aids, it will also have the opposite effect of reducing the size of the category for these players, thus posing a long-term threat to the industry.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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