New Report Available: Writing Instruments in Brazil

Writing instruments registered current retail value growth of 7% to reach R$3.3 billion in 2015. This good performance is linked to the huge success of colouring books for adults in 2015. Consumers started to purchase colouring pencils, graphite pencils and writing accessories to colour the pages and figures from colouring books for adults such as The Secret Garden.

Competitive Landscape

Faber-Castell remained the leader in writing instruments, with 13% of retail value sales in 2014. This leading position in writing instruments was supported by the company’s strong positions in colouring and pencils, with retail value shares of 10% and 23% respectively in 2014. The company continued to focus on added-value and environmentally-friendly products.

Industry Prospects

Writing instruments is expected to register a retail value CAGR of 1% (constant 2015 prices) over the forecast period to reach R$3.5 billion in 2020. Government programmes that provide public school students with free school materials should continue to affect sales of such products in retail channels. Also, the increasing use of electronic devices such as tablets is expected to dampen sales of writing instruments.

Full Report Details at
- http://www.fastmr.com/prod/1082644_writing_instruments_brazil.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in Brazil?
* What’s the potential of writing instruments sales via the internet?
* Just how dominant are pens compared to pencils, highlighters and accessories?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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- Writing Instruments in the US