Now Available: Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

Prolonged cold and windy periods during winter 2014/2015 coupled with a prolonged cold and early start to the allergy season in spring 2015 led to a strong demand for cough, cold and allergy (hay fever) remedies. In 2015, cough, cold and allergy (hay fever) remedies recorded a 5% increase in current value sales to reach MKD334 million.

Competitive Landscape

In 2015, the Slovenian company Krka Farma leads cough, cold and allergy (hay fever) remedies with a retail value share of 19%. The company benefits from a wide and diverse portfolio. It has also enjoyed strong brand loyalty and high brand awareness among local consumers since the days of the former Yugoslavia, when it had an exceptionally strong reputation for high-quality consumer health brands and products. Krka Farma’s retail value share dropped slightly in 2015 amid intense competition from international players.

Industry Prospects

Over the forecast period, cough, cold and allergy (hay fever) remedies is set to post a 3% value CAGR at constant 2015 prices to reach MKD380 million by 2020. Cold, flu and allergy seasons are becoming prolonged and the incidence of airborne pollen-related (hay fever) allergies continues to increase. While bad news for cold, flu and allergy sufferers, this is good news for manufacturers of cough, cold and allergy (hay fever) remedies.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia?
* What are the major brands in Macedonia?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

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