In 2015 slimming products continued to gain popularity in Portugal, due to the growing number of people suffering from overweight or obesity. As the importance of various health and wellness trends continues to grow, maintaining an attractive physical appearance is becoming increasingly important in Portugal. Moreover, consumers are becoming increasingly aware of health issues related to weight, such as heart disease.
Competitive Landscape
Herbalife Internacional Portugal led weight management with a 34% value share in 2015. The company is trusted in the most valuable category, meal replacement slimming, holding a 49% value share. It also led weight loss supplements in 2015, with a 28% value share. The multinational took advantage of wide brand recognition in the category, a strong marketing strategy and overall strong sales force, implementing an aggressive direct sales strategy.
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Industry Prospects
Over the forecast period weight management is expected to be positively impacted by the persistently high overweight and obesity rates. The World Health Organization predicts that in 2020 22% of Portuguese women and 21% of Portuguese men will suffer from obesity. These rates are expected to reach 26% and 27% respectively in 2030.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Weight Management industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Weight Management in Portugal market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Weight Management in Portugal?
* What are the major brands in Portugal?
* What is the market size of Weight Management in Portugal?
* What are the major brands in Portugal?
* Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
* Are slimming teas popular in Portugal?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
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Weight Management in Portugal - New Market Research Report
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001