New Market Research Report: Wound Care in Belgium

Wound care registered slightly above-average performance in 2015, notably thanks to more favourable weather in June and July. There is a strong correlation between climatic conditions and sales of wound care products as outdoor activities (and thus the risk of injuries, blisters and cuts) are more numerous during warm weather. On the other hand, a higher number of rainy days generally results in a lower number of trips and outdoor activities and thus less minor injuries and blisters.

Competitive Landscape

Beiersdorf was the absolute leader in wound care with a 37% value share in 2015. A well-established presence in both the main distribution channels, with Hansaplast leading in grocery retailers and Hansaplast Med in chemists/pharmacies, enabled Beiersdorf to continue to lead the category. Already a leader in basic plasters, Beiersdorf focused on sticking plasters for feet and blisters in order to increase its share against Dermaplast and other brands such as Diable Vert and Scholl.

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- http://www.fastmr.com/prod/1082591_wound_care_belgium.aspx?afid=301

Industry Prospects

The outlook remains unfavourable for wound care in Belgium over the forecast period. Firstly, the most profitable top end of the wound care category is likely to witness a slowdown in the context of economic recession in the short term. Then, the further penetration of private label products in the grocery channel is expected to erode added value, unit prices and thus growth in the category over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Belgium?
* What are the major brands in Belgium?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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