Eye Care in Ukraine - New Study Released

From: Fast Market Research, Inc.
Published: Thu Dec 10 2015

Eye care is benefiting from the growing exposure of Ukrainians to monitors. In particular, the daily life of almost every Ukrainian includes the use of PC, laptop and TV monitors either at work or at home. In addition, for the last few years of the review period the penetration of smartphones and tablets increased rapidly, as they are becoming an important means of communication and obtaining information. It should be noted that the IT sphere is developing the most dynamically in Ukraine, attracting a growing number of people who appreciate the high salaries and bright prospects offered by IT companies. Consequently, the number of young people who choose to specialise in IT in schools and universities is also growing, contributing to an increase in eye problems.

Full Report Details at
- http://www.fastmr.com/prod/1082302_eye_care_ukraine.aspx?afid=301

Competitive Landscape

Johnson & Johnson Ukraine led eye care in Ukraine in 2015, with a retail value share of 39%, generated by sales of the well-known Visine brand. Visine effectively treats eye irritation, eye fatigue and dry eye syndrome. Its sales are supported by advertising, which contributes to brand recognition amongst Ukrainians. Local producer Farmak was the second largest player in 2015, with a retail value share of 25%, with the brands Sulfacil and Vial Light.

Industry Prospects

Ukraine is expected to attract further international investment in the IT sphere, as the salaries paid to Ukrainian specialists are much lower than those paid in developed countries, whilst the quality of work national specialists deliver is high. Thus, a growing number of Ukrainians will be involved in IT, which will lead to the further emergence of eye health problems amongst the population. Thus, eye care products will be demanded over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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