New Market Report: Digestive Remedies in Poland

In 2015, digestive remedies grew by 5% in current value terms to reach sales of PLN1 billion. The growth of digestive remedies was driven by rising demand for these products by consumers who were engaged in hectic lifestyles and unhealthy eating habits. Moreover, rising prices within digestive remedies supported sales of these products at the end of the review period.

Competitive Landscape

Bayer Sp zoo, with its Rennie and Alka-Seltzer brands, continued to lead digestive remedies in 2015, in accounting for retail value share of 23%. These products were well promoted in Poland and enjoyed a high level of consumer awareness and popularity.

Industry Prospects

Digestive remedies is expected to record a value CAGR of 2% at constant 2014 prices over the forecast period to reach PLN1.1 million in 2020. The rising incidence of stress-related digestive problems will contribute to this performance. Moreover, a lack of regular physical activity by a large proportion of Poles is expected to enlarge the potential base of customers applying digestive remedies.

Full Report Details at
- http://www.fastmr.com/prod/1082250_digestive_remedies_poland.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Poland?
* What are the major brands in Poland?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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