New market study, "Wound Care in India", has been published

Wound care registered steady current value growth of 5% in 2015 thanks to the general nature of these products. Most consumers only use such products when their wounds feel uncomfortable or hinder their daily routines.

Competitive Landscape

Johnson & Johnson (India) Ltd continued to lead the category in 2015 with a 69% share of value sales. The company enjoys first mover advantage via its Band-Aid brand of sticking plasters/adhesive bandages, with Band-Aid also being synonymous with sticking plasters in India. The brand also benefits from nationwide distribution, not being limited to chemists/pharmacies but also sold in small independent retailers in residential neighbourhoods.

Industry Prospects

Changing lifestyles will continue to support wound care. Wound care products will continue to be available in the first aid kits kept in almost all households, but use will be restricted and need-based. This mature category is expected to see limited innovation and marketing over the forecast period, thus stifling its performance.

Full Report Details at
- http://www.fastmr.com/prod/1082608_wound_care_india.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in India?
* What are the major brands in India?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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