Just Published: "Analgesics in Nigeria"

Analgesics retained its popularity among OTC products in Nigeria, with the products readily found in homes. It is usually the first oral drug administered when in pain, or for an undiagnosed ailment as it is regarded as the perfect painkiller. Analgesics is readily available and sourced through most sales channels. Given the competition between various brands of analgesics, advertising campaigns hinting at the efficacy of analgesics are common and this increased health literacy among users, even though abuse also seems to be rampant. On the other hand, increased news reports about the dangers of product overuse, particularly of acetaminophen, is helping to reduce prevalence of usage.

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Competitive Landscape

Emzor Pharmaceutical Industries led analgesics in 2015 with 19% retail value share, boosted by effective marketing strategies and achieved through its Emzor Paracetamol and other brands (Emprin). The brand's price remained stable, making it very popular among low- to middle-income earners, particularly in smaller towns and cities. GlaxoSmithKline followed closely behind with 16% retail value share through Panadol, which is a very well known and advertised premium brand, but Emzor Paracetamol's low price meant that it continued to gain a competitive edge against the leading Panadol.

Industry Prospects

Value sales at constant 2015 prices of analgesics are expected to post a CAGR of 1% over the forecast period. Although the performance of the economy is expected to be worse than previously estimated, a growing middle class and urban population will continue to shift more from traditional therapy for aches and pains to orthodox medicine. The increase in the formal working culture will also likely boost the category as stressful working conditions lead to increased demand for analgesics.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Nigeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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