New Report Available: Cough, Cold and Allergy (Hay Fever) Remedies in the Netherlands

Cough, cold and allergy (hay fever) remedies experienced healthy current value growth in 2015. The category is very dependent on the prevailing weather conditions and, for this reason, value growth in the category over the review period was very unstable. Value growth in the category during 2015 was fuelled mainly by rising demand for antihistamines/allergy remedies (systemic). Antihistamines/allergy remedies (systemic) is performing very well because the length of the hay fever season is expanding and the number of consumers with allergies and hay fever is increasing.

Competitive Landscape

Lofthouse of Fleetwood Ltd remained the leading player in cough, cold and allergy (hay fever) remedies in 2015 with a value share of 14%. The value share of Lofthouse of Fleetwood is based on one brand only, Fisherman’s Friend, which is the company’s flagship brand. Fisherman’s Friend is a medicated confectionery which can be used when experiencing coughs, although it is also consumed as confectionery. The range of products offered under the Fisherman’s Friend brand includes numerous flavours and the brand is available in both sugarised and non-sugarised versions. The company uses extensive promotions in social media and on television to ensure that its value share continues to grow.

Full Report Details at
- http://www.fastmr.com/prod/1082150_cough_cold_allergy_hay_fever.aspx?afid=301

Industry Prospects

Cough, cold and allergy (hay fever) remedies is expected to see value sales rise over the forecast period. Antihistamines/allergy remedies (systemic) remains the main driver of growth in value sales and it is expected that the hay fever season will extend even further, most likely stretching throughout the entire year, leading to more consumers suffering from allergies and hay fever.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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