Now Available: Wound Care in China

From: Fast Market Research, Inc.
Published: Sun Dec 13 2015

Wound care products are highly homogeneous. Over the review period no innovation of any kind was seen from the two major players in the category. The currently available products in sticking plasters/adhesive bandages already satisfy consumers’ basic wound care needs. With various brands available in the retail channel, those with strong recognition and extensive distribution account for the highest share of sales.

Competitive Landscape

Yunnan Baiyao Group Co Ltd continued to lead wound care in 2015 with a retail value share of 28%. Its image of offering faster healing with herbal medicine is well-established among consumers. Meanwhile, Yunnan Baiyao also offers the Taibang range which does not contain medicine and caters for the different needs of various consumer groups. For example, Taibang Elastic is suitable for consumers who engage in more outdoor activities as the plasters will stay on while moving around. Taibang Cartoon plasters are popular among children, with the 12 zodiac signs printed on the products. In addition, these non-medicine sticking plasters/adhesive bandages have helped the company to broaden its distribution, particularly via modern grocery retailers.

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Industry Prospects

Wound care is expected to see further segmentation over the forecast period. One area for development will be meeting the fashion demands of young people. Sticking plasters with creative packaging, unconventional surfaces and innovative shapes could be used for both wound healing and decoration by young people.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in China?
* What are the major brands in China?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

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