Digestive Remedies in Guatemala - New Report Available

Digestive remedies recorded retail value sales of GTQ67 million and 10% value growth in 2015. The rise was due to poor eating habits, mainly as a result of urbanisation causing cities to become larger and increasing traffic levels, which did not allow employees to return home for lunch, forcing them to eat at the office or in nearby restaurants. Usually these meals were not healthy and this, along with increased stress and a faster way of life, increased digestive discomforts and boosted sales of digestive remedies.

Competitive Landscape

Bayer de Guatemala was the leader in digestive remedies with a retail value share of 26% in 2015. Its leading brand, Alka-Seltzer, enjoyed a leading position in the country, as well as strong distribution and a wide product portfolio, which allowed the company to remain category leader.

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Industry Prospects

Digestive remedies is expected to record a value CAGR of 4% at constant 2015 prices over the forecast period to reach GTQ81 million by 2020. Sales are set to continue to be driven by urbanisation, which leads consumers to have poor eating habits due to increased stress, a faster way of life and more meals eaten away from home.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Guatemala?
* What are the major brands in Guatemala?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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