Herbal/traditional products recorded positive current value sales increase of 4% to reach PLN884 million in 2015, which was in line with the review period CAGR of 4%. This was mainly driven by the health and wellness trend, combined with increasing health-consciousness among Poles. These products are perceived as healthy alternatives to chemical medicines with limited side effects.
Competitive Landscape
Aflofarm Farmacja Polska remained as the leading player in herbal/traditional products with value share of 9%. The company owned this position to its well-known and trusted brands such as Herbapect and Herbapect Junior in herbal/traditional cough, cold and allergy (hay fever) remedies, Valerin in herbal/traditional sleep aids products and Lokomotiv in herbal/traditional digestive remedies.
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Industry Prospects
Herbal/traditional products is set to post a 3% value CAGR at constant 2015 prices over the forecast period, reaching PLN1 billion in 2020. Herbal/traditional products is generally expected to grow in popularity over the forecast period in line with the ongoing health and wellness trend which includes consumers’ growing wish to substitute potentially harmful chemicals with natural products.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Herbal/Traditional Products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Herbal/Traditional Products in Poland market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Herbal/Traditional Products in Poland?
* What are the major brands in Poland?
* What is the market size of Herbal/Traditional Products in Poland?
* What are the major brands in Poland?
* Are Ayurvedic or Traditional Chinese Medicine products available in Poland?
* Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?
Reasons to Get this Report
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Herbal/Traditional Products in Poland - New Market Research Report
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001