Vitamins and Dietary Supplements in Guatemala - New Market Research Report

From: Fast Market Research, Inc.
Published: Sun Dec 13 2015

Although sales of vitamins and dietary supplements increased in 2015, sales are still limited to better educated, urban consumers who have the disposable incomes to afford such products. Sales were boosted in 2015 by increasing awareness of product benefits. Pills remained the most commonly consumed product type as they are the most widely available in chemists/pharmacies and other retail channels.

Competitive Landscape

Generic products led vitamin and dietary supplements in Guatemala with a retail value share of 21% in 2015. GNC followed with a 15% value share.

Industry Prospects

Vitamins and dietary supplements is expected to record a value CAGR of 4% at constant 2015 prices over the forecast period to reach GTQ335 million by 2020. Sales of these products will continue to be driven by consumers interested in healthier lifestyles.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

TheĀ Vitamins and Dietary Supplements inĀ Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vitamins and Dietary Supplements in Guatemala?
* What are the major brands in Guatemala?
* Which dietary supplement grew the fastest in the past year?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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