New Market Research Report: Digestive Remedies in Colombia

Combined digestive remedies continued to be appealing options for consumers and brands such as Gaviscon or Mylanta Dos are successful. The former brand offers a convenient solution that is aimed to relieve indigestion and heartburn, making the choice easier for consumers, as in many cases they cannot distinguish between one condition and another. Mylanta Dos for its part combines antacid and antiflatulent. Dual action products are expected to continue to gain ground in the following years, in order to add dynamism to the category.

Competitive Landscape

Bayer de Colombia SA continued to lead digestive remedies with 26% value share in 2015. Alka-Seltzer is its main brand, and still enjoys strong recognition when it comes to treating indigestion problems as well as hangovers. Ranked second is the local company Tecnoquímicas SA with 13% value share, competing also with effervescent antacids Sal de Frutas de Lua and Bonfiest Lua.

Full Report Details at
- http://www.fastmr.com/prod/1082224_digestive_remedies_colombia.aspx?afid=301

Industry Prospects

Over the forecast period, digestive remedies is predicted to record a better performance compared to the review period. The increasing presence of products that offer faster and longer lasting relief, factors such as stressful and busier lifestyles, along with an increasing frequency in eating away from home, increasing heartburn and reflux incidence, will all positively affect growth of these products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Colombia?
* What are the major brands in Colombia?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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