Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Australia", published

Cough, cold and allergy (hay fever) is a largely seasonal category, with weather conditions having a strong impact on sales. Cold winter conditions in Australia in 2015 have supported sales in the category, with a cold front hitting the country mid-winter and temperatures falling three to seven degrees below average. According to the Australian Government Department of Health’s Australian Influenza Surveillance Report, influenza notifications reported as of July 2015 were twice the number reported at the same period in previous years.

Competitive Landscape

Johnson & Johnson Pacific is expected to be the leading company in cough, cold and allergy (hay fever) remedies in 2015, with a 26% value share, up one percentage point on the previous year. The company owns a wide portfolio of well-known brands including Codral, Benadryl, Sudafed and Zyrtec. Codral will remain the leading brand in the category, holding a 12% retail value share. The brand is well established and trusted in Australia and benefits from an extensive range of products such as Codral Relief Mucus Cough and Cold, Codral Multi Action tablets and Codral 6 Signs Hot Drink sachets.

Full Report Details at
- http://www.fastmr.com/prod/1082104_cough_cold_allergy_hay_fever.aspx?afid=301

Industry Prospects

Cough, cold and allergy (hay fever) remedies is expected to grow at a 1% CAGR at constant 2015 prices, which is in line with the review period CAGR and represents steady growth of a highly mature category. Value sales will be supported by the increasing demand for herbal/traditional alternatives which carry high unit prices and the increasing prevalence of allergic disorders in Australia.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Australia?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Cough, Cold and Allergy (Hay Fever) Remedies in the United Arab Emirates
- Cough, Cold and Allergy (Hay Fever) Remedies in Poland
- Cough, Cold and Allergy (Hay Fever) Remedies in Finland
- Cough, Cold and Allergy (Hay Fever) Remedies in Thailand
- Cough, Cold and Allergy (Hay Fever) Remedies in South Korea