"NRT Smoking Cessation Aids in Germany" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Dec 14 2015

As the number of smokers in Germany declined by another 1% in 2015, the potential customer base for NRT smoking cessation aids also continued to decrease. As a result, current value growth continued to slow down, dropping to 1%. The main driver of the increase in 2015 was the innovative Nicorette Spray, which Johnson & Johnson launched in late 2013. The new and convenient format motivated German consumers to try and quit smoking, thereby driving overall growth in the category.

Competitive Landscape

As the innovative leader and one of only three major players within NRT smoking cessation aids, Johnson & Johnson managed to enhance its leading position, increasing its share to 64% in 2015. Aside from a long tradition and a high level of consumer trust within the category, the main driver of the company’s success was Nicorette Spray, newly introduced in 2013.

Industry Prospects

Over the forecast period NRT smoking cessation aids is set to post a negative value CAGR of 2% at constant 2015 prices. The saturation within the category is likely to intensify over the forecast period, as the number of smokers keeps decreasing.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of NRT Smoking Cessation Aids in Germany?
* What are the major brands in Germany?
* How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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