"Wound Care in Turkey" is now available at Fast Market Research

Wound care registered 17% current value growth in 2015, which is a higher rate of growth than the current value CAGR of 13% recorded in the category over the entire review period. This acceleration was due primarily to the increase recorded in the average unit price in the category towards the end of the review period. The main factor behind this growth was the increasing availability of premium products which have different features such as suppressing bleeding, water resistance and transparency as well as products featuring pictures of popular cartoon characters, which directly target children. Turkish consumers are very attracted by new designs and features such as plaster strips with cartoon characters and multi-coloured plasters and new strip formats which come in hexagonal shapes.

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Competitive Landscape

Local company Betasan AS continued to lead wound care in 2015 with a value share of 40% due to strong brand recognition and lower unit prices as Turkish consumers have high levels of price sensitivity when it comes to wound care.

Industry Prospects

Over the forecast period, wound care is expected to increase in current value at a CAGR of 7% at constant 2015 prices, which is set to be an improvement on the 5% value CAGR recorded in constant 2015 terms over the review period. This is set to be due to the new product developments which occurred in earlier years of review period. In addition, increasing consumer awareness about new product developments and premiumisation are expected to lead to strong positive growth in wound care over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Turkey?
* What are the major brands in Turkey?

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