Newly released market study: Sports Nutrition in Romania

Interest in sports nutrition continues to increase in Romania at significant growth rates. More than ever, sport and fitness have become trendy, with many people subscribing to fitness clubs and gyms. Therefore, such products as protein bars, powders and RTDs are widely and positively accepted by people and are seen to improve the overall wellbeing of consumers.

Competitive Landscape

Sports nutrition remains somewhat fragmented in Romania in 2015. However, the top three players are expected to record a combined value share of 56% of sports nutrition in Romania in 2015. VP Laboratory holds the leading position with a 33% value share, followed by Redis Co with 15% and Nutrivita with 8% value share of total sports nutrition. These companies are expected to maintain the leading positions compared to 2014, due to their strong visibility in outlets, sports gyms and other similar places. Manufacturers invest into these brands’ marketing and advertising campaigns, a fact which helps them become leaders in the category and generate bigger sales than their competitors in the field.

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- http://www.fastmr.com/prod/1082461_sports_nutrition_romania.aspx?afid=301

Industry Prospects

Sports nutrition will continue to increase in value over the forecast period due to the increasing popularity of sports amongst Romanians, particularly young generation consumers. Moreover, the health and wellness trend will continue to have a positive impact on sales of such products over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sports Nutrition in Romania?
* What are the major brands in Romania?
* What is the market size of Sports Nutrition in Romania?
* What are the major brands in Romania?
* Do consumers prefer powders, tablets, or RTD?

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