New Report Available: Consumer and Market Insights: Prepared Meals Market in Germany

The market for Prepared Meals in Germany is growing because of continued consumer demand for the most indulgent, convenient, and value for money meals, and the changing age structures of German society. German consumers also want variety in their diets. These issues are driving Prepared Meals consumption in Germany, with moderate sustainable growth that is expected to continue for the foreseeable future.

Key Findings

* Germany is the one of the largest Prepared Meals markets in volume terms. This can be attributed to the convenience, quality, and variety of Prepared Meals products
* Longer working hours, more shift work, and busier schedules are making German consumers more dependent upon convenient, easy, and quick food occasions
* Germany's population is rapidly aging due to increased life expectancy and low fertility rates. The over 55s are the fastest-growing age group in the country and Prepared Meals manufacturers must try harder to appeal to these consumers to maintain and grow their market share

Full Report Details at
- http://www.fastmr.com/prod/1077062_consumer_insights_prepared.aspx?afid=301

Synopsis
The Consumer and Market Insights: Prepared Meals Market in Germany report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

* Figures that showcase the number of times consumers of different age groups and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
* A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
* The degree of influence that Canadean's 20 key consumer trends have on Prepared Meals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
* Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
* International and German-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons to Get this Report

* Develop the best strategies in product formulation, packaging, and consumer targets through Canadean's analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years

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