"Wound Care in Japan" Published

Current value sales of wound care declined by 1% to reach ¥20.8 billion in 2015. Wound care is a type of category that remains relatively stable as these products are typically stocked at home and offices and last for a long time. However, at the last VAT increase executed in April 2014, consumers were urged to purchase those types of products before the new tax rate came in effect, and a reverse trend lasted long enough to continue adding downward pressure in 2015 as well. Also, the negative impact of continuing population decline has offset the increased opportunities of leisure resulting from the gradual economic recovery. According to Euromonitor International’s consumer research data, disposable income for Japanese household has turned positive growth since 2013. Furthermore, a rising trend of outdoor activities such as mountain climbing, trekking, and jogging is expanding the users of wound care products not only amongst children but also amongst grown-ups.

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Competitive Landscape

Johnson & Johnson continued to lead in wound care with a retail value share of 24% in 2015. The company’s wound care brand Band-Aid has remained the top brand in wound care over decades, and is so familiar that the product name Band-Aid is widely recognised as synonymous with sticking plasters/adhesive bandages. Renewed in October 2014, Johnson & Johnson operates an informative website with Band-Aid, where consumers can learn types of wounds and which Band-Aid products are appropriate for each kind of wound. Moreover, the company placed a link button on the website to lead consumers to purchase Band-Aids on Amazon.

Industry Prospects

Value sales of wound care in Japan are expected to decrease at a CAGR of -1% at constant 2015 prices over the forecast period. Expanded leisure opportunities will have a positive effect on the category’s growth whilst the overall declining population will remain a challenge for the entire healthcare market. A further polarisation trend will be seen in the forecast period as in other OTC categories. Manufacturers will need to deliver clear value with their products to establish a difference against private label.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Japan market research report includes:

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