"Herbal/Traditional Products in New Zealand" is now available at Fast Market Research

Herbal/traditional products became more relevant as consumers looked for preventative measures and more natural alternatives to pharmaceutical products. This was particularly due to the trend for more natural ingredients in both food and medicines, particularly for children and babies, in order to lessen the side effects and complications caused by some pharmaceutical products.

Competitive Landscape

Vitaco Health Ltd leads with a value share of 9% in 2015. The company continues to focus on natural products that are generally herbal and traditional in ingredients. In particular, the company is strong in herbal/traditional dietary supplements with a value share of 14% in 2015. However, 2015 saw a sharp decline in brand value share within sleep aids as the player rationalised a number of categories where it was present, including sleep aids. The Healtheries Easy Sleep range continued, however other sub-brands within the Healtheries range were no longer available with the exception of Healtheries Great Night’s Sleep. In addition, under the Healtheries brand, herbal teas to promote sleepiness such as Healtheries Be Sleepy and Healtheries Bedtime tea were available. The company also has the brand Nutra-Life which is distributed through chemists/pharmacies and healthfood shops. Nutra-Life comprises a strong range of herbal/traditional dietary supplements, along with three sleep aids products.

Full Report Details at
- http://www.fastmr.com/prod/1082336_herbaltraditional_products.aspx?afid=301

Industry Prospects

Herbal/traditional products are expected to become more relevant as consumers continue to choose to self-medicate using natural ingredients in particular for cough, cold/flu, allergies and sleep aid products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

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