Just Published: "Sleep Aids in New Zealand"

From: Fast Market Research, Inc.
Published: Tue Dec 15 2015

In New Zealand, according to a study by Pharmacy Today trade magazine, 49% of adults have brief periods of difficulty in sleeping, of which 10% have insomnia lasting more than two weeks. Many natural remedies are sought for difficulties in sleeping, especially those containing ingredients such as tart cherry, magnesium and 5 HTP, which support the production of serotonin. Products containing the sleep regulation hormone melatonin are also available.

Competitive Landscape

Vitaco Health Ltd continues to lead sleep aids although it saw a significant drop in value share from 43% in 2014 to 28% in 2015. The Healtheries brand was rationalised in sleep aids with other Healtheries products reduced to only one product ie Healtheries Great Night's Sleep which had a value share of 8% in 2015. The two main brands continue to be Healtheries Easy Sleep with a value share of 12% (up from 2014), while Nutra-Life sleep aid products have a value share of 8% (also up on 2014). 2015 saw the company focus on its beverages range in 2015, in particular herbal teas, which consisted of a number of sleep aid teas such as Healtheries Be Sleepy and Healtheries Bedtime.

Full Report Details at
- http://www.fastmr.com/prod/1082405_sleep_aids_new_zealand.aspx?afid=301

Industry Prospects

In the forecast period, more natural sleep aid products using herbal/traditional ingredients and in beverage format will continue to be developed to the detriment of non-herbal/pharmaceutical products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sleep Aids in New Zealand?
* What are the major brands in New Zealand?
* What is the market size of Sleep Aids in New Zealand?
* What are the major brands in New Zealand?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in New Zealand use calming or sleeping products?

About Fast Market Research

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You may also be interested in these related reports:

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- Consumer Health in New Zealand
- Sleep Aids in Sweden
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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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