New Market Research Report: Eye Care in China

Along with the strong penetration of PCs and mobile phones in China, many consumers are using these devices both at work and after work. Long-time exposure to electronic devices can lead to both dry eye and eye strain. Increasing numbers of consumers are therefore actively seeking eye care products to help relieve these problems.

Competitive Landscape

Mentholatum (Zhongshan) Pharmaceuticals Co Ltd continued to lead eye care in China in 2015 with a value share of 13%. Strong distribution, a competitive sales force and reliable product quality all contributed to the company’s leading position. Moreover, it consistently uses advertisements with celebrity endorsement to promote its brand and thus increase awareness among consumers. In its latest television advertisement, it highlighted its Guinness World Record of sales of CNY200 billion in 2012.

Full Report Details at
- http://www.fastmr.com/prod/1082275_eye_care_china.aspx?afid=301

Industry Prospects

Demand for eye care is increasing due to modern lifestyle trends, such as increasing exposure to electronic devices, leading to dry eye and eye fatigue. Meanwhile, the growing ageing population is also anticipated to stimulate demand for eye care products. In addition, air pollution will likely remain a problem in the short term at least and thus will continue to cause eye problems and underpin the growth of the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in China?
* What are the major brands in China?
* How are population trends affecting eye care product sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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