Market Report, "NRT Smoking Cessation Aids in Australia", published

The highly regulated tobacco environment, antismoking campaigns and the rising price of tobacco in Australia are all contributing to consumers attempting to give up smoking, supporting sales of NRT smoking cessation aids in 2015. In 2013, the government announced an increase to the excise rate on tobacco of 12.5% each year over the next four years, with these increases drawing consumers to lower-priced cigarettes and encouraging consumers to give up smoking. According to Euromonitor International data, smoking prevalence has decreased by two percentage points since 2010 to 16% of the population over 18 in 2015.

Full Report Details at
- http://www.fastmr.com/prod/1082361_nrt_smoking_cessation_aids.aspx?afid=301

Competitive Landscape

Johnson and Johnson Pacific overtook GlaxoSmithKline Australia in 2014 to become the leading company in NRT smoking cessation aids, largely due to GlaxoSmithKline Australia’s worldwide shortage of its NicabateCQ lozenges. Johnson and Johnson Pacific’s share comes entirely from its Nicorette brand, which held a 48% retail value share in 2015. Nicorette’s range includes alternate NRT lozenge brand Cooldrops as well as QuickMist, which was successfully launched in 2012.

Industry Prospects

Increasing excise taxes on tobacco will encourage more consumers to give up smoking, supporting sales in NRT smoking cessation aids over the forecast period. New innovations and delivery methods will drive growth, with oral dose formats such as Nicorette QuickMist and Nicabate Oral Strips expected to see the strongest performance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of NRT Smoking Cessation Aids in Australia?
* What are the major brands in Australia?
* How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

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