Just Published: "Herbal/Traditional Products in Germany"

Increasingly hectic and stressful lifestyles, strongly influenced by technology and computerised solutions, awakened a growing desire to reconnect with nature and all things natural amongst many consumers over the review period. As a consequence, the demand for green, natural or herbal/traditional products and solutions also continued to grow. Within consumer health, herbal/traditional products therefore registered 2% current value growth in 2015, to reach €1.5 billion.

Competitive Landscape

MCM Klosterfrau Vertriebsgesellschaft managed to maintain its leading position within herbal/traditional products in Germany in 2015, with a value share of 11%. The company’s vast product portfolio within herbal/traditional dietary supplements and its strong positioning in herbal/traditional cough, cold and allergy (hay fever) remedies supported its steady growth in 2015. Thus, aside from its long tradition and high level of consumer trust, MCM Klosterfrau benefited strongly from being represented in some of the most dynamic categories in consumer health in Germany.

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Industry Prospects

The growing awareness and popularity of alternatives such as homeopathic or actual traditional remedies and treatments is likely to put additional pressure on the future demand for herbal/traditional products. The constantly intensifying competition from OTC products and the growing significance of private level will possibly limit future value growth potential even further.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Germany?
* What are the major brands in Germany?
* What is the market size of Herbal/Traditional Products in Germany?
* What are the major brands in Germany?

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