Report Published: "Sports Nutrition in Slovenia"

From: Fast Market Research, Inc.
Published: Wed Dec 16 2015

Lasting economic difficulties in Slovenia brought sports nutrition to stagnation. The main reason behind this is the more rational behaviour of consumers and their switch towards a planned buying pattern that excludes all non-essential items. Furthermore, the majority of consumers of sports nutrition products are young adults, the number of which is slowly declining. Price-sensitive consumers, who search for the cheapest price or better offers online, also drove the poor performance of the category.

Competitive Landscape

All Stars Fitness Products GmbH remained the leader in sports nutrition in 2015 with 31% of retail value sales. Despite the leading position, harsh competition cost the companies share to decline further. THE doo ranked second position with 31% thanks to good market coverage, visibility and the price-quality ratio of its products. Maksimum doo ranked third with 11%.

Full Report Details at

Industry Prospects

More rational buying patterns and negative demographic changes, with constant decline of the young male population (the main consumer segment for sports nutrition products), will influence the category over the forecast period. Therefore, the category is expected to register flat a flat retail value CAGR (constant 2015 prices) over the forecast period. However, on the bright side for sports nutritionís performance are the healthy lifestyle trend and broader distribution over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The†Sports Nutrition in†Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sports Nutrition in Slovenia?
* What are the major brands in Slovenia?
* What is the market size of Sports Nutrition in Slovenia?
* What are the major brands in Slovenia?
* Do consumers prefer powders, tablets, or RTD?

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