Tobacco sales declined considerably since the monopolisation and redistribution of tobacco retail licences by the government back in 2013. Since then only the National Tobacco Shops are allowed to sell tobacco products. The official statistics on tobacco retail showed a double-digit decline since the reorganisation of retailing; however, the black and grey market has started to flourish. The decline of tobacco sales did not have a significant impact on NRT smoking cessation aids. Many smokers were not yet aware of these aids and their effects at the end of the review period.
Competitive Landscape
GlaxoSmithKline led NRT smoking cessation aids with 63% value share in 2015, followed by Pfizer Kft with 21% value share in 2015. Novartis Hungária ranked third with 7% value share. Niquitin of GlaxoSmithKline is the leading brand available in lozenge and patch format. Pfizer retained its second position with the Nicorette brand in NRT gum and patches formats, while Novartis ranked third with its Nicotinell brand, successful in NRT gum in which it ranked first.
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Industry Prospects
NRT smoking cessation aids is predicted to record a 3% value CAGR growth over the forecast period. As consumers are not familiar with these cessation aids and the majority of smokers have limited budgets for buying such aids, sales of the category are not expected to increase rapidly during the forecast period
Report Overview
Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the NRT Smoking Cessation Aids industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The NRT Smoking Cessation Aids in Hungary market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of NRT Smoking Cessation Aids in Hungary?
* What are the major brands in Hungary?
* How have tobacco bans affected the sales of NRT Smoking Cessation Aids?
Reasons to Get this Report
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"NRT Smoking Cessation Aids in Hungary" is now available at Fast Market Research
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Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001