"Eye Care in Slovakia" Published

There is a growing incidence of eye health problems in Slovakia. This is partly due to an ageing population. In addition, consumers are spending longer online, whether via laptops, tablets or smartphones. Consumers are also spending more of their free time watching television, while the widening usage of air conditioning is also resulting in more consumers suffering from sore eyes.

Competitive Landscape

There are two strong leaders in eye care, with PGT Healthcare and Unimed Pharma accounting for value shares of 31% and 29% respectively in 2015. Both companies benefit from offering several brands within standard eye care and from a longstanding presence in this area. PGT offers Ophthalmo-Septonex, Opthal and Ophthalmo-Evercil among the top 10 brands, while Unimed Pharma mainly benefits from the strength of Hypromeloza P and Jodid Draselny. These brands lead chiefly due to their wide distribution reach and marketing targeting pharmacists and healthcare professionals.

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Industry Prospects

Eye care is expected to continue to suffer from a lack of consumer awareness in the forecast period. The leading players are mainly competing for share by pushing for wider distribution and targeting pharmacists and healthcare professionals. There was no above-the-line marketing for eye care at the end of the review period and none is expected in the forecast period. Consequently, consumer awareness of these products is expected to remain minimal, with consumers generally only buying eye care if a doctor suggests that they do so.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Slovakia?
* What are the major brands in Slovakia?
* How are population trends affecting eye care product sales?

Reasons to Get this Report

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