Adult Mouth Care in France - New Report Available

Adult mouth care represented only a 2% value share of OTC medicines in France in 2015. Despite the complete withdrawal from the reimbursement scheme of key brands, such as Alodont and Givalex, in late 2011, there were still a high number of products purchased with a prescription. The category faces competition from mouthwashes, which are sold in grocery retailers, notably from Listerine the new version of which is claimed to offer a total care effect.

Competitive Landscape

Adult mouth care is a concentrated category with two players, namely Laboratoires Pierre Fabre and Johnson & Johnson Santé Beauté France, accounting for a combined value share of 68% in 2015. Laboratoires Pierre Fabre’s value share reached 36% in 2015, thanks to sales of two brands, namely Eludril and Pansoral. Johnson & Johnson Santé Beauté France with its brand Hextril held a 32% value share.

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Industry Prospects

No important evolution in sales of adult mouth care is expected over the forecast period. Sales are set to remain stable at constant 2015 prices, with a similar performance to that registered over the review period. Despite the growing concerns of French consumers about oral health, adult mouth care development will continue to suffer from the development of mouthwash in grocery retailers, and from medicines that are still commonly prescribed by dentists.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in France?
* What are the major brands in France?
* What is the market size of Adult Mouth Care in France?
* What are the major brands in France?
* Is dental care valued in France?
* Do consumers prefer homemade adult mouth care solutions?

Reasons to Get this Report

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