Newly released market study: Sleep Aids in Hungary

Due to the hectic lifestyles of Hungarians and their increased working hours, growing levels of stress and the fear of losing their jobs due to the economic crisis convinced many Hungarian workers to take sleep aids. Current value sales of sleep aids increased by 10% in 2014 and recorded 8% growth in 2015.

Competitive Landscape

PGT Healthcare remained as leader of sleep aids in 2015 with 38% value share with its Valeriana Composita brand. Gebro Broschek Gmbh ranked second with its Hova brand controlling for 28% value share. The third most important player was Naturporduckt with Cirkulin Valeriana Drazsé Komlóval.

Industry Prospects

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Sleep aids is expected to record a value CAGR of 5% at constant 2015 prices over the forecast period. As the lifestyles of Hungarians are not expected to radically change to reduce stressful conditions and anxiety problems, stable demand for sleeping aids is expected over the forecast period as well. OTC solutions are in general more suitable for treating minor insomnia and anxiety problems; therefore, consumers are likely to choose this plant-based sleep aid and only if the situation aggravates would they visit a specialist for Rx drugs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sleep Aids in Hungary?
* What are the major brands in Hungary?
* What is the market size of Sleep Aids in Hungary?
* What are the major brands in Hungary?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in Hungary use calming or sleeping products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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- Sleep Aids in the Czech Republic
- Sleep Aids in Bulgaria
- Sleep Aids in Poland
- Sleep Aids in Vietnam