New Market Report: Digestive Remedies in Greece

From: Fast Market Research, Inc.
Published: Wed Dec 16 2015

As a result of changes in the political landscape, uncertainty has been widespread in the country, and resulted in consumers holding back on spending. Although digestive remedies witnessed a positive performance in 2015, benefiting from the trend towards self-medication, growth was slower in comparison with 2014. Unit prices remained stable, and there were no switches to generate growth for products with OTC status.

Competitive Landscape

GlaxoSmithKline led digestive remedies in 2015. Its Zantac brand accounted for the highest sales in digestive remedies in 2015, with a 24% value share. The brand benefits from strong brand awareness amongst Greek consumers.

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Industry Prospects

There is a strong trend in digestive remedies towards herbal/traditional products, at least amongst young urban consumers, whilst herbal/traditional products are also heavily promoted by the new generation of chemists/pharmacists in Greece as an alternative to standard products. The penetration of herbal/traditional products is therefore set to rise over the forecast period, at the expense of standard products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

TheĀ Digestive Remedies inĀ Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Greece?
* What are the major brands in Greece?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

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You may also be interested in these related reports:

- Digestive Remedies in the United Arab Emirates
- Digestive Remedies in Finland
- Digestive Remedies in South Korea
- Digestive Remedies in Mexico
- Digestive Remedies in Tunisia

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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