Market Report, "Sleep Aids in Ukraine", published

From: Fast Market Research, Inc.
Published: Wed Dec 16 2015


With the election of the new President Petro Poroshenko, Ukraine awaited improvements and stability in economic and political spheres. However, 2015 turned out to be quite stressful for every Ukrainian, as this year was full of negative events. The war in the east continued to be aggressive, with many young and promising men dying defending Ukraine. Next, the economy is on the edge of an abyss, with a high level of corruption in country, strong local currency devaluation and the inability of the majority of enterprises to withstand the challenging situation. The level of criminal activity increased significantly in the last two years, as the local authorities were unable to control the population, which can easily get hold of weapons nowadays. With such a background, Ukrainians resorted to sleep aids, but the consumer base is eroding. Besides, people tend to choose the cheapest products available, or relieve stress with traditional means (such as herbal teas, valeriana or hops).

Full Report Details at
- http://www.fastmr.com/prod/1082421_sleep_aids_ukraine.aspx?afid=301

Competitive Landscape

Two local companies, Farmak and Farma Start, led sleep aids with retail value shares of 18% and 12% respectively, in 2015. The successful performance of Farmak comes from the popularity of Korvalol, a sedative which is good for one’s heart which is also used by older people as a sleep aid. Laboratoires UPSA held a value share of 5% in 2015, thanks to the Donormyl brand.

Industry Prospects

In the short term the situation in Ukraine will continue to be stressful, as the economic and political situation is not expected to improve significantly. Thus, demand for sleeping products will be supported by the multiple stresses experienced by the population. However, the decline of the consumer base and low incomes will hamper potential growth. Thus, in the forecast period to 2020 sleep aids will increase by a value CAGR of 1% at constant 2015 prices, to reach UAH540 million.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

About Fast Market Research

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You may also be interested in these related reports:

- Sleep Aids in Denmark
- Sleep Aids in the Czech Republic
- Sleep Aids in Bulgaria
- Sleep Aids in Poland
- Sleep Aids in Vietnam

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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