The popularity of cheaper sports nutrition products, including low-quality versions, grew in 2015. Middle-class consumers, on the contrary, preferred the most well-known, trusted brands from the US and UK; however, middle-class customers also reduced their level of purchases and did not buy complementary products. This was mainly attributable to continued financial instability in Russia in 2015, leading to a decrease in disposable personal incomes and low purchasing powers.
Competitive Landscape
Sport-Express led sports nutrition in 2015 with a value share of 15%. The company paid much attention to marketing and advertising, to enhance brand awareness and build a positive brand image. Among its strongest brands are Universal Nutrition, VPLAB and Olimp. The second largest player in 2015 was Weider Russia, with its well-known and trusted brand Weider.
Industry Prospects
Sports nutrition is anticipated to increase at a CAGR of 5% at constant 2015 prices of 5% over the forecast period, reaching RUB3.3 billion in 2020. Growth will be driven by increasing health awareness and the rising attention given to appearance and bodybuilding. The enlarging consumer base will boost healthy expansion of sports nutrition.
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Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports Nutrition industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Nutrition in Russia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sports Nutrition in Russia?
* What are the major brands in Russia?
* What is the market size of Sports Nutrition in Russia?
* What are the major brands in Russia?
* Do consumers prefer powders, tablets, or RTD?
* Do consumers prefer protein, amino acid, whey, or creatine products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
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New Market Report: Sports Nutrition in Russia
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001