New Market Research Report: ICT investment trends in the retail sector

Retailers are keen to invest in various ICT domains to gain competitive edge and more visibility in 2015. The need to engage customers and improve the shopping experience is further driving retailers towards adopting new technologies and platforms, which is expected to play a bigger role this year. While merchants focused more on in-store marketing strategies and multichannel retailing in 2014, this year is about investing in convergence and providing a unified experience for the shopper

Key Findings

* Kable's survey finds that retailers are increasing their expenditure on disruptive technologies such as business intelligence, communications and collaboration, and cloud computing solutions in order to reach out to consumers more effectively and reduce operational time and costs.
* POS (point of sale) technology, beacons, wearables, augmented reality, and 3D printing are some of the technologies retailers are experimenting with to drive sales and enhance the shopping experience.
* Retailers are also vigilant about the growth of the mobile market in 2015, and feel the need to develop their own customized applications and integrate them with new features to improve customer experience.

Full Report Details at
- http://www.fastmr.com/prod/1082955_ict_trends_retail_sector.aspx?afid=301

Synopsis
This report presents the findings from a survey of 163 retailers regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how retailers currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including business intelligence, communications and collaboration, and cloud computing. The survey also highlights the approach to purchasing technology adopted by retailers. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to retailers. The report also focuses on retailers' ICT expenditure trends for specific technology areas, identifying the top three IT projects, and understanding the business challenges faced by organizations.

In particular, it provides an in-depth analysis of the following:

* How ICT budgets are set to change in 2015 in terms of their overall size
* Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
* Distribution of ICT money in areas such as the networks, applications, service desk, and data centers

* Which ICT functions retailers are interested in outsourcing
* Retailers' investment priorities based on their budget allocations across core technology categories such as business intelligence, communications and collaboration, and cloud computing
* Factors that are influencing retailers' investments in each technology category

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- ICT investment trends in retail banks; Enterprise ICT spending patterns through to the end of 2016
- ICT investment trends in Turkey; Enterprise ICT spending patterns through to the end of 2016
- ICT investment trends in South Africa; Enterprise ICT spending patterns through to the end of 2016
- ICT investment trends in medium-sized enterprises ;Enterprise ICT spending patterns through to the end of 2016
- ICT investment trends in financial markets ; Enterprise ICT spending patterns through to the end of 2016