Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine - New Market Study Published

From: Fast Market Research, Inc.
Published: Wed Dec 16 2015

Coughs, colds and allergies are amongst the most common health problems which Ukrainians prefer to combat through self-medication, using the huge variety of OTC products available in the market. Traditional treatments such as drinking herbal teas, preparing saline solutions, soda inhalations and massage oils are also appreciated. Moreover, in view of the significant unit price rises for OTC products, Ukrainians aimed to substitute them with cheaper alternatives, and more often resorted to herbal/traditional medicines in 2015, thus hampering the growth of cough, cold and allergy (hay fever) remedies.

Competitive Landscape

Local company Farmak led cough, cold and allergy (hay fever) remedies with a value share 10% in 2015. The company enjoys the image of a stable, trusted and well-known local producer offering a wide range of medicines. It is constantly seeking new product developments, and uses the latest scientific achievements when creating medicines. In cough, cold and allergy (hay fever) remedies Farmak presents a wide range of brands, amongst which the highest retail value sales are generated by the nasal spray Eucazolin Aqua, which is well-known by Ukrainians due to its effective treatment of nasal congestion, its affordable price and high level of promotion.

Full Report Details at

Industry Prospects

The forecast period is not expected to be bright for Ukrainians in terms of the economic and political situation. The war in the east of the country pushed its progress back by many years, and started a period of deep crisis which exhausted the Ukrainian nation, leading to a decline in the consumer base, falling disposable incomes and depreciation of the local hryvnia, resulting in constant unit price growth for medicines. Ukraine is expected to experience slow recovery through painful reforms. Thus, the short term will not bring positive prospects for cough, cold and allergy (hay fever) remedies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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