Market Report, "NRT Smoking Cessation Aids in Austria", published

Whilst Austria remains known as one of the rare "tobacco paradises" amongst the countries of the European Union, tobacco law is gradually becoming increasingly strict. Smoking is still allowed in numerous gastronomy outlets in Austria, and the majority of people still think that stopping smoking should be a personal choice, rather than something citizens are forced to do through stricter tobacco bans. According to Euromonitor International, in 2014 24% of Austrians still smoked, which indicates a one percentage point increase compared with 2009.

Competitive Landscape

With only three players active in NRT smoking cessation aids in Austria, Janssen-Cilag Pharma was able to account for an 86% value share in 2015, strongly profiting from its brand Nicorette, which offers all the different types of NRT smoking cessation aids available. The Nicorette brand is thus present in NRT gum, NRT inhalators, NRT lozenges, NRT patches and other NRT. In addition to marketing a wide range of products, Janssen-Cilag Pharma also profits from strong recognition of its brand Nicorette worldwide, including in Austria.

Full Report Details at
- http://www.fastmr.com/prod/1082362_nrt_smoking_cessation_aids.aspx?afid=301

Industry Prospects

NRT smoking cessation aids is anticipated to benefit from future developments with regard to smoking bans and stricter tobacco laws in Austria. Whilst in 2015, the regulation on smoking in gastronomy outlets in Austria remained rather lenient, it is anticipated to become stricter over the forecast period. In addition, the prices of tobacco products are anticipated to increase in the future, as continuous price increases for tobacco were observed over the entire review period. This, combined with the growing influence of the health and wellness trend and growing consumer awareness about the harmful effects of smoking, is expected to benefit NRT smoking cessation aids in the future.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination

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