Just Published: "Wound Care in France"

From: Fast Market Research, Inc.
Published: Wed Dec 16 2015

Over the review period, manufacturers invested in product innovation and advertising, and these strategies continued in 2015 with the launch of more-sophisticated sticking plasters/adhesive bandages that were adapted for a specific part of the body and that treated different ailments. As a result, value sales of wound care grew by 2% in current terms in 2015. This was a similar performance to the average for the review period. Through innovation and communication, manufacturers continued to bring added value to this mature category and to boost sales.

Full Report Details at
- http://www.fastmr.com/prod/1082602_wound_care_france.aspx?afid=301

Competitive Landscape

Laboratoires URGO continued to lead wound care in France in 2015, registering a 37% value share. Urgo is the leading brand of sticking plasters/adhesive bandages, accounting for a 44% value share of the category in 2015. Laboratoires URGO is very dynamic in terms of product innovation and advertising. In 2015, it extended its range of hydrocellular sticking plasters with three new rectangular formats.

Industry Prospects

Over the forecast period, wound care manufacturers are expected to continue to invest mostly within the category of sticking plasters/adhesive bandages, through the launch of innovative products that bring more comfort to consumers or are more effective in the treatment of specific wounds. Some manufacturers may also try to target further niche consumer groups, such as children. The focus will be on sticking plasters/adhesive bandages as it is the category that is the most valuable, but also the one that offers the most growth potential.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in France?
* What are the major brands in France?
* What novel technologies are being used in sticking plasters/adhesive bandages?

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