New Study: Sleep Aids in Argentina

From: Fast Market Research, Inc.
Published: Wed Dec 16 2015

According to the local chamber of pharmacies, consumption of sleep aids is growing in Argentina in response to job losses, economic recession and social unrest, resulting in more people suffering from stress and sleep disorders. This in part accounts for the steady performance of this category over the review period. According to a study on the use of psychoactive substances from the Argentine Drug Observatory, Argentinian women tend to consume more sleep aids than men, and consumption increases in the population aged over 35 years.

Competitive Landscape

Elisium SA led sleep aids 53% of retail value sales with its flagship brand Melatol. PGT Healthcare ranked second with 27% after slipping more than eight percentage points over the last three years of the review period due mainly to the restrictions faced by international companies that include import barriers and restrictions on financial outflows. Elisium took the lead following an aggressive communications strategy designed to gain brand equity and public awareness.

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Industry Prospects

Demand for sleep aids will continue to increase over the forecast period. Higher incidences of stress and anxiety related to a contracting economic environment and job market problems will drive sales of these products, which are marketed as effective and with no side-effects.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

TheĀ Sleep Aids inĀ Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sleep Aids in Argentina?
* What are the major brands in Argentina?
* What is the market size of Sleep Aids in Argentina?
* What are the major brands in Argentina?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in Argentina use calming or sleeping products?

Reasons to Get this Report

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- Sleep Aids in the Czech Republic
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