Just Published: "Sports Nutrition in Portugal"

Sports nutrition is benefiting from the rising interest in sports activities amongst the Portuguese population. The number of people playing sport and participating in physical exercise continues to increase. Football remains the most played sport in Portugal, and running and cycling have also been gaining popularity. The increasing interest amongst the Portuguese population in physical activity as part of a healthy lifestyle continued to sustain sales in sports nutrition in 2015, as increasing numbers of people are interested in consuming the appropriate diet. At the same time, the availability on the internet of information on gym routines combined with appropriate sports nutrition started to break down the established prejudices against such products. As a result, sports nutrition is becoming increasingly popular in Portugal, as demand extends beyond the niche of serious athletes and bodybuilders.

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Competitive Landscape

EcoNutraceuticos continued to lead sports nutrition with an impressive 51% value share in 2015. The company is the exclusive distributor of the GoldNutrition brand in Portugal. This global brand took advantage of its wide brand recognition in the category, being the brand to buy when referring to sports nutrition. The company relies on a strong distribution strategy, with its products being available in specialised shops and healthfood stores, as well as in gyms and through internet retailing. Moreover, the company has been very active in terms of marketing and the sponsorship of events and athletes. Its Facebook page has been a strong tool to develop a strong relationship with its clients.

Industry Prospects

Over the forecast period sports nutrition is anticipated to be positively influenced by a growing number of consumers opting to engage in sport on a regular basis. These consumers will be attracted either by health concerns or by the desire to achieve a more attractive appearance. This dynamism will also lead new product developments in terms of flavours, formats and packaging in order to satisfy the demand for diverse flavours and more convenience.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Portugal market research report includes:

* Analysis of key supply-side and demand trends

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