Children’s plasters remained a key battleground for manufacturers in Norway in 2015. Children tend to require wound care on a more regular basis than adults and plasters are generally seen as an easy fix which can also be made into a novelty. Most brands compete for this part of the category via offering plasters featuring different animals and cartoon characters, and this has intensified in recent years through various partnerships. For example, Norgesplaster now markets Batman plasters as well as plasters carrying the logo of the popular zoo in Kristiansand, while Nexcare has teamed up with Barbie to produce waterproof plasters depicting the popular doll.
Competitive Landscape
Norgesplaster remained the leading player in wound care in 2015 with a value share of 40% and sales of NOK58 million. The Norgesplaster brand has been present in Norway for a number of years and its presence as a leading domestic brand brings with it the implicit belief that it is of a good quality and is reliable, as is the belief with most brands produced in Norway. In addition, the brand is available in almost all chemists/pharmacies and increasingly online.
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Industry Prospects
Product segmentation is expected to be the key driver of growth in wound care over the forecast period as manufacturers attempt to alleviate the relative maturity which defines this category. Consumers are becoming more competent when it comes to treating their various wounds and so manufacturers are set to respond to this via an even wider range of products addressing more specific problems. This is expected to result in a diverse range of plasters and wound care kits manufactured for certain parts of the body as well as additional items like wound cleaners and anaesthetics.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wound Treatments industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wound Treatments in Norway market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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Wound Care in Norway - New Market Report
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001