Market Report, "Herbal/Traditional Products in Argentina", published

Herbal/traditional products contracted in volume terms increased by 25% in current retail value terms due to a hike on unit prices caused by high inflation rates and peso devaluation. Despite short-term factors affecting sales, demand for these products is supported by high rates of self-medication in Argentina and consumers’ perception of low side-effects of herbal/traditional products. The self-medication rate is approximately 40% according to local specialists.

Competitive Landscape

The top two players together account for 76% of retail value sales in 2015. The Arcor SAIC led with 58% of retail value sales – one of the largest Argentinian companies in term of revenues, brand awareness, international presence and product quality, with a longstanding presence across categories in Argentina. Arcor and Cadbury Stani Adams Argentina SA, leaders in medicated confectionery, dominated herbal/traditional products in 2015 through the top three leading brands in herbal/traditional cough, cold and allergy (hay fever) remedies (Menthoplus, Halls and Menthoplus C).

Full Report Details at
- http://www.fastmr.com/prod/1082305_herbaltraditional_products.aspx?afid=301

Industry Prospects

Herbal/traditional products is expected to register a retail value CAGR of 3% (constant 2015 prices) over the forecast period, lower than the review period CAGR due largely to inflation. Consumers will continue to opt for herbal/traditional products, as they are considered natural and less harmful to health. However, consumers tend to accept herbal products as effective, but in the case of recurring symptoms or ongoing disease, they are more likely to turn to standard OTC products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Argentina?
* What are the major brands in Argentina?

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