Report Published: "Thailand Consumer Electronics Report Q1 2016"

From: Fast Market Research, Inc.
Published: Fri Dec 18 2015

We expect the consumer electronics market will return to growth in 2015, but baht depreciation against the US dollar will continue to be a drag on growth through deferred purchases and substitution for lower cost models as Thai household purchasing power is eroded in global markets. Nonetheless 2015 will see stronger performance than 2014 when growth across segments was uneven in a climate of political uncertainty and baht depreciation. The computer hardware and AV segments contracted, but handset sales continued to grow. We expect a revival the growth trend from 2016 as the economic and political environment becomes more supportive, supporting a CAGR of 2.8% in US dollar terms 2015-2019 to a total value of almost USD8.2bn. There will also be trends across market segments, for instance, we expect demand will be boosted by price competition between vendors, with a number of global vendors targeting the market for growth, as well as operator investment in data network expansion and digital TV migration.

Full Report Details at

Headline Expenditure Projections

Computer Hardware Sales: USD2.4bn in 2014 to USD2.4bn in 2015, a contraction of 0.7%. Baht depreciation and intense price competition in the tablet and notebook markets will result in value contraction, although PC volumes are forecast to increase in 2015.
AV Sales: USD1.5bn in 2014 to USD1.4bn in 2015, a contraction of 6.5%. The AV market declined 2012-2014 as a result of TV market saturation, price erosion, digital camera cannibalisation by smartphones, and most recently political unrest, and these trends are expected to continue into 2015, albeit easing slightly.
Handset Sales: USD3.2bn in 2014 to USD3.3bn in 2015, an increase of 5.0%. Handset market will again outperform, but growth set to continue slowing as smartphone first-time buyer opportunities diminish and price competition intensifies.

The Thailand Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Thailand.

BMI Research's Thailand Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Thailand.

Key Benefits


About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Hungary Consumer Electronics Report Q1 2016
- Argentina Consumer Electronics Report Q1 2016
- Colombia Consumer Electronics Report Q1 2016
- China Consumer Electronics Report Q1 2016
- Bahrain Consumer Electronics Report Q1 2016

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »