Market Report, "Digestive Remedies in India", published

From: Fast Market Research, Inc.
Published: Fri Dec 18 2015

Digestive remedies remained an active category over the review period because of consumers’ increasing tendency to use OTC medicines to alleviate indigestion and stomach-related conditions. With rising awareness about the different brands available and their respective benefits, consumers increasingly opted for OTC products instead of visiting a doctor. Demand for digestive remedies tends to rise during the summer and festive periods.

Competitive Landscape

Dabur India Ltd continued to lead the category in 2015 with a 35% share of value sales. The company’s flagship brands Hajmola, Pudin Hara and Nature Care enjoy strong consumer awareness thanks to their longstanding presence and herbal/traditional formulas.

Industry Prospects

The self-medication of stomach ailments is expected to increase over the forecast period as consumers opt for these products to treat mild problems, while product awareness has also increased. With a rise in number of people eating while on the go and with less time for exercise, it is expected that the incidence of stomach problems will increase among the younger generation as well as among older Indians due to age-related digestive ailments. This wider consumer base will support the growth of digestive remedies in India, especially in urban areas, over the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in India?
* What are the major brands in India?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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