New Study: Analgesics in Vietnam

The polluted environment and increasingly hectic lifestyles resulted in Vietnamese consumers becoming more vulnerable to common illnesses such as flu or headaches. Because many consumers retained the habit of self-medication, they tended to use acetaminophen when suffering from these problems. As a result, analgesics, especially acetaminophen, was very familiar to Vietnamese consumers.

Competitive Landscape

GlaxoSmithKline Plc with its brand Panadol continued to lead analgesics in Vietnam, accounting for a 19% value share in 2015. Panadol was the most popular analgesics brand in the country. The brand is well known for being a good product quality with a reasonable price. Moreover, the company also spent a great amount of money expanding its distribution network. Consumers could easily find Panadol in most chemists/pharmacies across Vietnam. The company was also very active in marketing activities; it often ran television advertisements at prime times on popular television channels such as VTV or HTV.

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Industry Prospects

Over the forecast period, increasingly busy lifestyles and a more polluted environment will continue to contribute to the growth of analgesics. The anticipated recovery of the economy and increasing consumer awareness of health and wellness are other factors supporting growth. In addition, manufacturers are expected to expand their distribution network and run more marketing activities to stimulate demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Analgesics in Vietnam?
* What are the major brands in Vietnam?
* Are combination products with acetaminophen still popular?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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