New Study: Dermatologicals in Vietnam

Towards the end of the review period, consumers especially those who lived in first-tier cities of the country, became more aware of beauty and their personal appearance. Due to the media and strong development of the internet, consumers learnt more about the usage and benefits of dermatologicals. In addition, since self-medication for dermatological symptoms did not have obvious side effects, consumers tended to use dermatologicals first and only go to doctors if the problems persisted.

Competitive Landscape

Janssen-Cilag Ltd with its brand Nizoral maintained its leading position, accounting for a 15% value share in 2015. The brand is well known for its good quality and reasonable price. In addition, the company was also willing to spend a great deal of money on expanding its distribution network. Nizoral could be easily found at most chemists/pharmacies across the country.

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Industry Prospects

Dermatologicals is predicted to grow by a value CAGR of 3% at constant 2015 prices, which is two percentage points higher than the review period average. Rising awareness of beauty and appearance is the main factor supporting this growth. In addition, an anticipated economic recovery will also have a positive impact on the demand for dermatologicals.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Vietnam?
* What are the major brands in Vietnam?
* What are the most popular formats for acne treatments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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