Herbal/Traditional Products in Bulgaria - New Study Released

Herbal/traditional products in Bulgaria achieved strong 6% value growth to reach BGN39 million in 2015, thanks to the growing health and wellness trends and increased demand for natural products in Bulgaria in 2015 and throughout the entire review period.

Competitive Landscape

In 2015, Engelhard Arzneimittel GmbH & Co KG leads herbal/traditional products in Bulgaria with a 9% value share, followed by Farmakk VAT with 6% and Walmark sro with 6%. The strong market shares of the top three companies in herbal/traditional products derive from the strong performance of their respective herbal/traditional brands Prospan, Validol and Walmark’s Ginkgo Biloba, Ginseng Walmark and Echinacea. Other significant herbal/traditional products brands include Multi-Sanostol by Takeda Pharmaceutical Co Ltd and BenGay by Johnson & Johnson Inc.

Industry Prospects

Over the forecast period, herbal/traditional products in Bulgaria is set to achieve a 3% value CAGR at constant 2015 prices to reach BGN45 million by 2020. The trend of increased self-medication and the tendency of the local population to switch from standard (non-herbal) to herbal/traditional products will be the main factors positively influencing the growth of herbal/traditional products. However, weak purchasing power and limited disposable income will limit spending and prevent herbal/traditional products from achieving their true growth potential.

Full Report Details at
- http://www.fastmr.com/prod/1082312_herbaltraditional_products.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Bulgaria?
* What are the major brands in Bulgaria?
* What is the market size of Herbal/Traditional Products in Bulgaria?
* What are the major brands in Bulgaria?

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