New Market Research Report: NRT Smoking Cessation Aids in Romania

From: Fast Market Research, Inc.
Published: Fri Dec 18 2015

According to a study undertaken by the Romanian Society of Pneumology, conducted under the European Commission’s campaign "Ex-smokers Are Unstoppable", over 56% of Romanian smokers are planning to give up in the coming years. The Ministry of Health’s antismoking campaign and the ban on smoking in certain public areas has had some effect on the decision of smokers to quit, although there are still many smokers in Romania with the country being amongst the "leaders" in terms of underage smokers amongst EU members. Despite these antismoking campaigns, NRT smoking cessation aids are not widely available in the country. As a result, the category experienced a steep decline over the last few years of the review period.

Competitive Landscape

NRT smoking cessation aids in Romania is led by the only major company in the field – Johnson & Johnson Romania. It is expected to account for 84% of total value sales in 2015. Johnson & Johnson has been present in Romania for many years, a fact which strengthens its position and success on the market. Although NRT smoking cessation aids in Romania represents declining demand, the company continues to seek better solutions and options on what to offer to the end consumers in order to motivate them to purchase such products.

Full Report Details at

Industry Prospects

NRT smoking cessation aids in Romania is not expected to encounter major changes over the forecast period. Electronic cigarettes are believed to be more preferred by consumers ready to keep smoking. The already limited interest amongst producers reflects the withdrawal of some product types and the existence of chiefly one brand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

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- NRT Smoking Cessation Aids in Canada
- NRT Smoking Cessation Aids in South Korea

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