Fast Market Research recommends "NRT Smoking Cessation Aids in Romania" from Euromonitor International, now available
[ClickPress, Fri Dec 18 2015] According to a study undertaken by the Romanian Society of Pneumology, conducted under the European Commission’s campaign “Ex-smokers Are Unstoppable”, over 56% of Romanian smokers are planning to give up in the coming years. The Ministry of Health’s antismoking campaign and the ban on smoking in certain public areas has had some effect on the decision of smokers to quit, although there are still many smokers in Romania with the country being amongst the “leaders” in terms of underage smokers amongst EU members. Despite these antismoking campaigns, NRT smoking cessation aids are not widely available in the country. As a result, the category experienced a steep decline over the last few years of the review period.
NRT smoking cessation aids in Romania is led by the only major company in the field – Johnson & Johnson Romania. It is expected to account for 84% of total value sales in 2015. Johnson & Johnson has been present in Romania for many years, a fact which strengthens its position and success on the market. Although NRT smoking cessation aids in Romania represents declining demand, the company continues to seek better solutions and options on what to offer to the end consumers in order to motivate them to purchase such products.
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NRT smoking cessation aids in Romania is not expected to encounter major changes over the forecast period. Electronic cigarettes are believed to be more preferred by consumers ready to keep smoking. The already limited interest amongst producers reflects the withdrawal of some product types and the existence of chiefly one brand.
Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Romania with research from Euromonitor's team of in-country analysts.
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The NRT Smoking Cessation Aids in Romania market research report includes:
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